Case study
Uber Trip Analytics
Developed an end-to-end Power BI analytics solution with star schema modeling and DAX to analyze raw trip logs, demand patterns, vehicle utilization, and revenue opportunities.
Business Impact
Identified opportunities to reallocate underutilized vehicles into peak demand windows.
Tools
Star schema model
Demand pattern analysis
Vehicle utilization insights
Problem
Raw trip logs made it difficult to understand demand timing, vehicle utilization, and revenue opportunities.
Data / Architecture
A Power BI model built with star schema design, Power Query transformations, and DAX measures for utilization and demand analysis.
Process
Modeled raw trip logs into fact and dimension tables.
Built DAX measures for demand, utilization, and revenue exploration.
Created visual workflows for peak window and vehicle allocation analysis.
Business Impact
Identified opportunities to shift underutilized vehicle capacity into higher-demand windows.
Screenshots
